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© 2019 JURUKO.

Client: Valvoline

Art direction - Georgio Jurukovski

Design - Georgio Jurukovski

TASK: 150 YEAR CELEBRATIONS BRANDING

 

This mark combines all aspects of the VALVOLINE brand together with the celebration of 150 years and rolls it into a compact emblem. The original logo-mark takes precedence by evolving into this simple graphic which captures the celebration. It looks the par for a big event by being explosive and colourful

yet constrained enough to retain the corporate feel.

 

BANG!

150 YEARS.

MEANING:

 

  • STARS & STRIPES (AMERICAN LEGACY)

  • THE 4 CORNERS OF THE WORLD (GLOBAL BRAND)

  • CELEBRATION (FIREWORKS / RIBBONS)

  • UNITED

  • STILL TURNING / NEVER IDLE

DON'T WONDER.

DO.

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